David Palliser started working in the agricultural industry in 1975 as a trainee sales representative, later moving into management. In November 1993 David and his wife Anna started their own company, Pallisers of Hereford Limited taking on a number of franchises including Massey Ferguson.
In 2006 Pallisers were appointed main dealers for Deutz Fahr, followed by Kubota and Merlo shortly after. These franchises immediately took off, and increasing business with both Amazone and Krone gave the firm a complete offering of premium machines. Pallisers continues to be very much a family owned and operated firm, continually adapting to changes in the market.